Developing Marketing Strategy for Electronic Business by Using McCarthy's Four Marketing Mix Model and Porter’s Five Competitive Forces
نویسندگان
چکیده
منابع مشابه
Marketing Mix of 4P’S for Competitive Advantage
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ژورنال
عنوان ژورنال: EMAJ: Emerging Markets Journal
سال: 2012
ISSN: 2158-8708,2159-242X
DOI: 10.5195/emaj.2012.25